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Research papers

Let them speak!

In qualitative research, much can be gained by starting with broad questions which allow the respondents to express an attitude, behaviour, or thought rather than leading them with more pointed questions. But groups and depths are limited by time and...

Catalogue: Asia Pacific 2019
Author: Anne-Marie Moir
May 22, 2019
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Citation

Moir, A. (2019a, May 22). Let them speak!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/let-them-speak-


Research papers

Exploring markets with agent-based computer simulations

Do we always need to interview human beings in the flesh or can we get reliable information by observing thousands of I-individuals who are pre-programmed to follow the same utility function as their human counterparts? Where is the frontier? ...

Catalogue: Congress 2008: Frontiers
Authors: David Perroud, Roger A. Parker
September 26, 2008
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Citation

Perroud and Parker (2008a, September 26). Exploring markets with agent-based computer simulations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/exploring-markets-with-agent-based-computer-simulations